The major media sites like Hulu
There is a conference call this morning at Bernstein Research to discuss further why Wall Street analysts are not buying the argument by NBC, Fox, Disney and others are staying ahead of the curve putting digital primetime shows free and with few ads on sites like Hulu. I have seen three reports of the deep dive this month only about entertainment production studio is on the line. And the consensus is that the mainstream media could destroy the three reports call entertainment “ecosystem”, especially if they are trained to think that consumers are entitled to see professionally produced material online for free
This perspective makes Laura Martin in apoplectic Media Metrics: sites like Hulu, he writes, are “anti-consumer, means used against, and even anti-America” – and put “at risk” more than $ 300 million market value (which is the combined price of the 30 stocks in the Bloomberg U.S. index media). cash investment less crappier media productions and less … and then only a goodbye kiss BusinessMedia companies will lose more revenue than one, giving away sample free online what will become of the pirates. The reason? Even worse, the portfolio managers may decide to dump all their stocks of entertainment when they see studies regarding low and networks of their best products.
More ads drive viewers away, he warns. Too late. We can see how an outreach program for at least 64% less online than it does on TV and a cable show about 36% less. Credit Suisse’s Spencer Wang shares his concern, without hysteria. Why not run more ads, charging consumers a fee online, or make them buy a subscription? And consumers “are not able to directly attribute a monetary value on television.
However, he sees “potential problems on the horizon.” Or maybe not. The end result: the networks have no choice but to pack in more ads or fromBernstein’s Michael Nathanson said that while this issue is “perhaps the most controversial investment in the sector of the media” has been overrated: The average person watches only 2 minutes of video per day versus Web 309 minutes of live TV. Fox is estimated to generate only 18 cents on sales of ads to each viewer who sees The Simpsons on Hulu vs. 54 cents for every person who sees in television.
Without doubt, the conclusions that are the main reason News Corp digital installed new officer Jonathan Miller, said recently that envisions a future in which at least some television programs and movies on Hulu is only available to subscribers. “I do not see why the time should not happen … I think that over time could be a logical thing.” And remember, Miller is responsible for coordinating the efforts of News Corp to find new ways to make consumers pay for digital content